![Freedom Friday: Elevate Your Company to the Next Level with Strategic Marketing](https://4db5c81d1b84afd66014-6ecb39ce880ce1ce8c8b23076b063f40.ssl.cf1.rackcdn.com/1403-66b65edb0cfc2.jpg)
In the relaunch of our Freedom Friday series, I sat down with Mark Combs, a Creative Director and Brand Strategist at AmperBrand.co, to discuss how leaders can elevate their companies to the next level with strategic marketing. We explored the importance of understanding your customer, creating a focused message, and implementing practical design tips that resonate with your audience.
Mark shared valuable insights, including the "Rule of One" and how to use kinesthetic empathy to build emotional connections with your customers. Whether you're struggling with visibility or looking to refine your marketing approach, this conversation offers actionable steps to help you achieve greater success.
Curious to learn more? Check out the full interview here and start applying these strategies to your business today
![Aligning Thoughts with Purpose – Insights from Cliff D'Angelo's Leadership Journey](https://4db5c81d1b84afd66014-6ecb39ce880ce1ce8c8b23076b063f40.ssl.cf1.rackcdn.com/1403-669c59ba44f2b.jpg)
In our latest Q&A session, we had the privilege of hearing from Cliff D'Angelo, a seasoned leadership coach who shared his inspiring transition from corporate sales to leadership coaching. Cliff emphasized the significance of stepping out of comfort zones and following one’s true calling to achieve personal and professional growth. His journey is a testament to the courage needed to pursue roles that align with one's purpose.
Throughout the session, Cliff highlighted practical strategies for aligning thoughts with purpose, including the use of tools like the Habit Finder for regular self-assessment and adjustment of thought patterns. He also discussed how his experience coaching sports influenced his adaptable and empathetic leadership style, underscoring the importance of understanding and meeting the needs of team members to create a supportive environment.
Additionally, Cliff shared real-life examples of how purpose-driven leadership can inspire and guide others, including the successful Leadership Academy he developed with the Big I of New York. Emphasizing entrepreneurial courage, he encouraged aspiring leaders to trust in their abilities and remain committed to their goals, noting that purposeful thinking can attract opportunities aligned with one's true purpose. For more insights, you can watch the replay of the session [here](https://youtu.be/_9zvNGIiOoA).
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